[雙語閱讀]全球智能手機市場洗牌在即
2011-10-24   作者:肖瑩瑩  來源:經(jīng)濟參考報
 
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    蘋果公司近日公布的季度財報不及市場預期。外媒透露,三星電子三季度智能手機的發(fā)貨量已超過蘋果和諾基亞,躋身全球第一。而諾基亞也準備憑借即將于26日推出的首款Windows手機在智能手機高端市場殺出血路。這一切似乎在表明,四季度全球智能手機市場風云莫測,新一輪的洗牌或?qū)⒌絹怼?/P>

  Apple Inc. hit a rare bump in the road, just as it began to transition to life without Steve Jobs. The company didn’t sell as many iPhones as Wall Street was hoping for in the recent quarter. Apple’s results add to a mixed picture of how the tech industry is weathering the economic slowdown. International Business Machines Corp. this week reported weaker-than-expected results,fueling concerns among investors that tech spending is softening.
  就在蘋果公司開始向“后喬布斯時代”過渡之際,該公司少有地遇到了坎坷。最近一個季度,蘋果iPhone銷量不及華爾街預期。蘋果的銷售業(yè)績令科技行業(yè)能否安度經(jīng)濟低迷的不確定形勢變得更加復雜。IBM本周公布了低于預期的業(yè)績,引發(fā)了投資者對科技支出開始下滑的擔憂。(《華爾街日報》)
  蘋果在軟件市場的地位較弱。據(jù)國際數(shù)據(jù)資訊有限公司的數(shù)據(jù),同期搭載谷歌安卓操作系統(tǒng)的手機占美國智能手機銷量的54%,而搭載蘋果iOS操作系統(tǒng)的手機占27%。很多類硬件生產(chǎn)商都使用安卓系統(tǒng)。

  Here is what a bad quarter looks like at Apple:revenue up 40 per cent $8bn higher than a year ago and net income up 50 per cent. The miss,if it must be described that way,was driven almost entirely by surprisingly low iPhone sales of 17m units; analysts were looking for two or three million more. This can be neatly explained as a one-off,as customers delayed buying while they waited for version 4s to roll out after the quarter ended.
  對蘋果來說,“欠優(yōu)”的季度表現(xiàn)如下:營業(yè)收入增長40%——比去年同期高出80億美元,凈利潤同比增長50%。這一次失手(如果非要這么形容的話),幾乎完全歸因于iPhone手機僅達1700萬部這一意料之外的低銷量;分析人士原本預計的銷售量比這高出200萬至300萬部。這很容易被解釋為一次性的情況,因為顧客們在等待本季度結(jié)束后4S型號的上市,從而推遲了原有的購買計劃。(英國《金融時報》)
  蘋果管理層相信,下一季度的iPhone銷售將創(chuàng)下紀錄——也就是說,將比6月份那個季度2000萬部的銷量更高。

  The world’s largest cellphone maker Nokia reported a smaller than expected fall in third quarter profits as price cuts and new models lifted sales of its basic cellphones in key markets like India. Nokia,which is preparing to fight its way into the high end of the smartphone market with the launch of its first Windows phones next week,said it sold 89.8 million basic mobile phones compared to expectations for 67.0-89.7 million.
  全球最大手機制造商諾基亞(20日)公布的第三季獲利降幅小于預估,因降價和推出新款機型提振了基本機型在印度等主要市場的銷售。諾基亞表示,該季度賣出8980萬部基本款手機,而此前的預估銷量為6700萬至8970萬部。該公司準備憑借在下周推出的首款Windows手機在智能手機高端市場殺出血路。(路透社)
  諾基亞股價在業(yè)績公布后大漲9.3%至4.9歐元,創(chuàng)5月以來的最高。

  Samsung Electronics Co. shipped more than 20 million smartphones in the quarter ended Sept. 30,a person familiar with the situation said Thursday,beating market leader Apple Inc. as well as Nokia Corp.,the world’s biggest cellphone maker by volume. “Samsung’s impressive smartphone growth has been driven by its attractive hardware designs,advanced features,a compelling Android ecosystem and an extensive global distribution network,”said Neil Mawston,an analyst with Strategy Analytics.
  消息人士周四(20日)透露,在截至9月30日的第三季度,三星電子智能手機的發(fā)貨量達到2000萬部以上,超過了該市場的領頭羊蘋果和全球最大的手機制造商諾基亞同期的智能手機發(fā)貨量。(《華爾街日報》)

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